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      Lesson details

      Learning outcome

      I can identify a range of people within a context and be aware of environmental, social and cultural considerations.

      Key learning points

      1. Designers consider users from different social and cultural backgrounds.
      2. A context is the situation within which something exists or happens.
      3. An approach to investigate a context is to create a user journey map.
      4. Designers consider different places within a set context.

      Keywords

      • Context - the situation within which something exists or happen

      • User - who you are designing for

      • Environment - description of a place and its surroundings

      • Consideration - a key factor that designers use to help influence a design

      Common misconception

      When investigating a context, you should only consider the user's preferences.

      Within a context, there are different groups of people who have different preferences. It is important for designers to consider these groups and their different social and cultural backgrounds, as well environmental considerations.

      Teacher tip

      Produce a list of examples for high profile events that are suited to your classes experiences and knowledge. For example, a list of large sporting events, music festivals, royal, celebrity and political events.

      Licence

      This content is © Oak National Academy Limited (2026), licensed on Open Government Licence version 3.0
      except where otherwise stated. See Oak's terms & conditions
      (Collection 2).

      Lesson video

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      Prior knowledge starter quiz

      6 Questions

      Q1.
      All design and technological practice takes place within that inform outcomes.

      Correct Answer: contexts, context

      Q2.
      One approach to investigate a context is for designers to use the 3 P's. The 3 P's are purpose, place and ...

      permanent
      product
      properties
      Correct answer: person
      plastic

      Q3.
      Another approach to investigate a context is to use the 4 W's. The 4 W's are who, what, where and ...

      when
      Correct answer: why
      watch
      weak
      want

      Q4.
      Another approach to investigate a context is to create a context mind map. This is so designers can ...

      Correct answer: plan research in more detail
      produce a colourful picture
      proceed to the designing phase
      produce a design solution
      plan the project

      Q5.
      Product analysis is a type of research.

      Correct Answer: primary

      Q6.
      The person you are designing for is called the ...

      Correct Answer: user, users, primary user

      6 Questions

      Q1.
      One approach to investigate a context is to create a user journey map. A user journey map is ...

      visualising the user's needs and wants
      Correct answer: visualising the steps a user will take within a task
      visualising the thinking of the user
      visualising the user using the end product
      visualising a future design in its context

      Q2.
      Choose the events that are classed as a high profile event.

      Correct answer: a large sporting event
      a school fair
      a fireworks display
      Correct answer: a celebrity awards ceremony
      Correct answer: a large music festival

      Q3.
      Match the following term to its definition.

      Correct Answer:user,who you are designing for and who directly interacts with a product

      who you are designing for and who directly interacts with a product

      Correct Answer:client,is a person, group or organisation that seeks expertise or solutions

      is a person, group or organisation that seeks expertise or solutions

      Correct Answer:stakeholder,a person, group or organisation with an interest in a project

      a person, group or organisation with an interest in a project

      Correct Answer:customer,is a specific group of consumers identified the most likely audience

      is a specific group of consumers identified the most likely audience

      Correct Answer:target market,is the individual who purchases or pays

      is the individual who purchases or pays

      Q4.
      Select an approach to finding out a user's preferences in more detail?

      a user assumption
      Correct answer: a user profile
      a user photo
      a user description
      a user interaction

      Q5.
      An environment refers to ...

      the cost of a place
      the appearance of a place
      the location of a place
      Correct answer: the description of a place and its surroundings

      Q6.
      As a designer it is important to be aware of different environmental, and cultural considerations within a context.

      Correct Answer: social

      To help you plan your 10 design and technology lesson on: People and places, download all teaching resources for free and adapt to suit your pupils' needs...