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      Lesson details

      Learning outcome

      I can use graphs, diagrams and descriptions to present data.

      Key learning points

      1. There are different presentation techniques.
      2. Designers select and justify the choice of presentation technique.

      Keywords

      • Data - information collected and stored for analysis and decision-making

      • Quantitative - information recorded using numbers

      • Qualitative - information recorded using words

      • Graph - a visual representation of relationships or values using points, lines, or bars

      • Target market - the group of people you design your product for

      Common misconception

      All data can be presented as a graph or chart.

      The way in which data is presented will depend on whether the data is quantitative or qualitative.

      Teacher tip

      You may wish to discuss other types of graphs such as pie charts or line graphs for example.

      Equipment

      graph paper, pencils, rulers

      Licence

      This content is © Oak National Academy Limited (2026), licensed on Open Government Licence version 3.0
      except where otherwise stated. See Oak's terms & conditions
      (Collection 2).

      Lesson video

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      Prior knowledge starter quiz

      6 Questions

      Q1.
      In this context, what is a user?

      a person who observes a product or service without interacting with it
      a person who purchases a product, service or experience as a gift
      Correct answer: a person who you are designing for and who directly interacts with a product

      Q2.
      What is a questionnaire?

      a set of problems faced by the user
      Correct answer: a set of questions designed to gather information from people
      a set of statements based on research

      Q3.
      Is an interview a type of primary or secondary research?

      Correct Answer: primary

      Q4.
      User journey mapping is used for?

      Correct answer: visualising the steps users take within a task
      visualising the users needs and wants
      visualising the user using the end product

      Q5.
      Which one of these is considered a high profile event?

      a school open day
      a birthday party
      a christmas party
      Correct answer: an outdoor music festival

      Q6.
      Who would a stakeholder be for an outdoor music festival?

      Correct answer: the local government
      Correct answer: performing artists and their management
      the people who attend the music festival

      5 Questions

      Q1.
      True or false: all data can be presented in a graph?

      true
      Correct answer: false

      Q2.
      What type of data can be counted or measured and is expressed as numbers?

      Correct Answer: Quantitative data, Quantitative

      Q3.
      What is the target market?

      Correct answer: the specific group of people you design your product or service for
      a person who you are designing for and who directly interacts with a product
      a person, group or organisation with an interest in a project

      Q4.
      The y-axis on a bar chart represents the numbers or amounts which is referred to as the __________.

      total
      sum
      Correct answer: frequency
      quantity

      Q5.
      What type of data could you include on a mind map?

      numbers and figures from an interview
      Correct answer: quotes from an interview
      Correct answer: key information from an interview

      To help you plan your 10 design and technology lesson on: Present data, download all teaching resources for free and adapt to suit your pupils' needs...