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      Lesson details

      Learning outcome

      I can design and conduct effective questionnaires to inform designing.

      Key learning points

      1. Questionnaires are a useful tool when ascertaining target market wants and needs.

      Keywords

      • Questionnaire - a structured set of questions designed to collect answers from multiple people

      • Respondent - a person who provides answers to questions in a questionnaire

      • Target market - a specific group of consumers identified as the most likely audience for a product, service or experience

      • Design decision - a deliberate choice that informs designing

      Common misconception

      Questionnaires are only used to present data in graphs when investigating a context.

      Questionnaires inform designing and provide evidence to justify design decisions.

      Teacher tip

      Consider creating further examplar questionnaire questions using previous NEA contexts.

      Licence

      This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0
      except where otherwise stated. See Oak's terms & conditions
      (Collection 2).

      Lesson video

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      Prior knowledge starter quiz

      6 Questions

      Q1.
      There are two types of questions that can be used in interviews. These are closed questions and questions.

      Correct Answer: open-ended, open ended, open

      Q2.
      Put the interview structure in the correct order.

      1 - introduction
      2 - decide question topics
      3 - ask questions
      4 - listen and record
      5 - recap and thank you

      Q3.
      Match the following terms with their definitions.

      Correct Answer:user,who you are designing for and who directly interacts with a product

      who you are designing for and who directly interacts with a product

      Correct Answer:client,a person, group or organisation that seeks expertise or solutions

      a person, group or organisation that seeks expertise or solutions

      Correct Answer:stakeholder,a person, group or organisation with an interest in a project

      a person, group or organisation with an interest in a project

      Correct Answer:customer,a specific group of consumers identified as the most likely audience

      a specific group of consumers identified as the most likely audience

      Correct Answer:target market,the individual who purchases or pays

      the individual who purchases or pays

      Q4.
      An environment refers to ...

      the cost of a place.
      the appearance of a place.
      the location of a place.
      Correct answer: the description of a place and its surroundings.

      Q5.
      Bisociation can be used to avoid when generating new designs.

      Correct Answer: design fixation, fixation

      Q6.
      Bisociation can be used to combine how many designs to generate a new and innovative design?

      four
      three
      ten
      Correct answer: two
      five

      5 Questions

      Q1.
      A questionnaire is a structured set of __________.

      interviews
      decisions
      Correct answer: questions
      answers

      Q2.
      Match the type of question to the correct definition.

      Correct Answer:closed question,allows the respondent to give a short, specific response

      allows the respondent to give a short, specific response

      Correct Answer:open-ended question,allows the respondent to share their opinion

      allows the respondent to share their opinion

      Correct Answer:checkbox,allows respondents to select multiple answer options

      allows respondents to select multiple answer options

      Correct Answer:rank order,asks respondents to sort items in order of importance

      asks respondents to sort items in order of importance

      Q3.
      The type of question that measures agreement and disagreement with a statement is called a ...

      rank scale question.
      Correct answer: Likert scale question.
      dichotomous question.
      multiple choice question.

      Q4.
      A question with two possible answers like yes/no or true/false is called __________.

      open-ended
      Correct answer: dichotomous
      multiple choice
      rating scale
      checkbox

      Q5.
      Questionnaires inform designing and provide evidence to justify .

      Correct Answer: design decisions, decisions when designing

      To help you plan your 10 design and technology lesson on: Questionnaires, download all teaching resources for free and adapt to suit your pupils' needs...