Generating vocabulary for a persuasive advert
Lesson details
Learning outcome
I can generate vocabulary for a persuasive advert.
Key learning points
- Using a range of adjectives and nouns is important when describing a product in a persuasive advert.
- Using a range of synonyms for the product avoids repetition and supports text flow.
- Exaggerated and precise adjectives are more appealing and persuasive to the reader.
- Adjectives and nouns can be paired purposefully to form alliteration.
Keywords
Synonym - a word that has the same or similar meaning to another word
Exaggeration - overstating for dramatic effect
Alliteration - the repetition of initial consonant sounds occurring in neighbouring words
Common misconception
Children might not understand the nuance involved in forming alliteration.
Not all of the words in the phrase need to begin with the same letter/sound and the words don't always have to be 'next door neighbours'.
Teacher tip
Provide the children with a copy of the example advert to explore before the lesson. You may also supplement the lesson by providing other examples of adverts for healthy snacks, for them to 'magpie' ideas.
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.Which features of a persuasive advert should grab the reader's attention first?
Q2.Match the vocabulary to the correct definition.
the repetition of initial sounds in neighbouring words
overstating for dramatic effect
a question posed that is not intended to be answered
Q3.Which of the following are examples of alliteration?
Q4.Which of the following are examples of exaggeration?
Q5.Which of the following is an example of a rhetorical question?
Q6.What linguistic technique has been used to make the following slogan catchy: "once eaten, never beaten"?
Assessment exit quiz
6 Questions
Q1.Match the vocabulary to the definition.
a word that has the same or similar meaning to another word
overstating for dramatic effect
the repetition of sounds occurring in neighbouring words
Q2.Why is it important to use synonyms for the product your persuasive advert is about?
Q3.Which of the following are examples of a good synonym for the energy ball?
Q4.Why is it important to use exaggerated and precise adjectives in persuasive adverts?
Q5.Which of the following are exaggerated adjectives?
Q6.Which of the following are examples of alliteration?
To help you plan your 4 English lesson on: Generating vocabulary for a persuasive advert, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 4 English lesson on: Generating vocabulary for a persuasive advert, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 2 English lessons from the Healthy eating adverts: persuasive writing unit, dive into the full primary English curriculum, or learn more about lesson planning.