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      Lesson details

      Learning outcome

      I can define an effective design brief.

      Key learning points

      1. A design brief must develop from identified design opportunities.
      2. A primary user is identified.
      3. A design brief which avoids fixation is defined.

      Keywords

      • Design brief - outlines the design opportunity and identifies a primary user's needs and wants

      • Primary user - the main person that you are designing for

      • Stakeholders - a person, group or organisation with an interest in a project

      • Needs - the essential requirements of the person

      • Wants - something which is needed or wanted

      Common misconception

      Pupils tend to define a product that they wish to design and make at this point. They become fixated on a design.

      Pupils need to keep their design brief open so that it does not create design fixation.

      Teacher tip

      Encourage pupils to follow design opportunities that they find interesting. This is a huge project and the more interested they are, the more likely they are to stay invested throughout.

      Content guidance

      Risk assessment required - equipment

      Risk assessment required - outdoor learning

      Supervision

      Adult supervision required

      Licence

      This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0
      except where otherwise stated. See Oak's terms & conditions
      (Collection 2).

      Lesson video

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      Prior knowledge starter quiz

      6 Questions

      Q1.
      Who is the primary user of a product?

      Correct answer: the person the product is designed for
      the designer who makes the product
      the person selling the product
      anyone who sees the product

      Q2.
      A outlines the design opportunity and identifies a primary user's needs and wants.

      Correct Answer: design brief

      Q3.
      What is the difference between needs and wants?

      they are the same
      wants are more important
      needs are always cheaper
      Correct answer: needs are essential, wants are optional

      Q4.
      When designing an umbrella, which of the following is a user need?

      made from yellow material
      Correct answer: made from a waterproof material
      has a flowery design
      has a handle made from plastic

      Q5.
      When designing a rucksack, which of the following would be a user want but not a user need?

      made from a waterproof material to protect items inside
      Correct answer: has a specific brand logo on the front
      has adjustable straps for a comfortable fit
      has strong stitching to carry heavy items

      Q6.
      What do we call something needed to make a product successful?

      Correct answer: requirement
      mistake
      decoration
      guess

      4 Questions

      Q1.
      Which of the following best describes a design opportunity?

      a step that comes after making the final product
      a way to make a design more expensive
      Correct answer: a chance to solve a problem or improve a product
      an extra feature added randomly

      Q2.
      Why is a strong design brief important?

      Correct answer: It ensures the product meets its intended purpose and user needs.
      It only helps the designer choose colours and materials.
      It makes the product more expensive.
      It allows the designer to ignore user feedback.

      Q3.
      Successful design briefs are ___________ and ___________.

      specific
      Correct answer: non-specific
      irrelevant to the context
      Correct answer: relevant to the context

      Q4.
      What is an effective way to avoid fixation when defining a design brief?

      Correct answer: consider multiple design ideas before making a decision
      stick with the first idea no matter what
      ignore new information and feedback
      follow only one solution without exploring alternatives

      To help you plan your 11 design and technology lesson on: Define a design brief, download all teaching resources for free and adapt to suit your pupils' needs...