Writing the second paragraph of a persuasive advert
Lesson details
Learning outcome
I can write a persuasive paragraph that details the health benefits of a product.
Key learning points
- It is crucial to communicate the unique selling point of a product.
- A persuasive advert should explain the benefits of a product to the reader, e.g. health benefits.
- For a healthy food product, it is crucial to detail ingredients, nutrients and health benefits.
- A formal fronted adverbial can be used to contrast information within a main clause.
Keywords
Health benefit - refers to the positive effects on a person's health gained from food, treatment, or an activity
Formal fronted adverbial - a sentence starter followed by a comma which is formal in tone and often found in non-fiction texts
Contrast - to highlight a difference, often between items or elements in juxtaposition
Unique selling point - this is what makes a product better than others on the market
Common misconception
Children may struggle with using a formal fronted adverbial to contrast appropriately.
Model a formal fronted adverbial of contrast used incorrectly (reiterate same point in main clause). Ask children to analyse and correct it.
Teacher tip
Recap scientific knowledge on nutrition prior to the lesson.
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.What is the unique selling point for the chocolate energy ball?
Q2.Which methods help us when preparing to write?
Q3.Match the vocabulary to the correct definition.
any of the food or substances combined to make an item from
a substance that provides nourishment essential for life
categories into which types of food are classified
Q4.What are the main ingredients inside the energy ball?
Q5.How does the energy ball benefit health?
Q6.Which of the following persuasive techniques are used throughout a persuasive advert?
Assessment exit quiz
6 Questions
Q1.What should be included in the second paragraph of a persuasive advert?
Q2.Match the vocabulary to the correct definition.
the positive effects on a person's health gained from food
any of the food or substances combined to make an item from
a substance that provides nourishment essential for life
categories into which types of food are classified
Q3.What are the three main nutrients we are focusing on when communicating the health benefits of the energy ball?
Q4.What are the key health benefits of the energy ball?
Q5.What is a formal fronted adverbial?
Q6.Select the formal fronted adverbials that could be used to contrast information in the main clause.
To help you plan your 4 English lesson on: Writing the second paragraph of a persuasive advert, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 4 English lesson on: Writing the second paragraph of a persuasive advert, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 2 English lessons from the Healthy eating adverts: persuasive writing unit, dive into the full primary English curriculum, or learn more about lesson planning.