the action or process of trying to change someone’s mind

a notice or announcement that promotes something

the reason for something and the desired impact

a language device used to have a desired impact on the reader

Analysing the features of a persuasive advert

English

Generating vocabulary for a persuasive advert

Generating phrases for a persuasive advert

Generating a headline and opening for a persuasive advert

Writing the first paragraph of a persuasive advert

Writing the second paragraph of a persuasive advert

Publishing a persuasive advert

Presenting a persuasive advert

In this unit, pupils learn that adverts can use written devices to persuade the reader. In 'School Uniform', pupils will learn to use more sophisticated persuasive devices to write formal persuasive letters.

In 'The Day the Crayons Quit', pupils learnt to write letters with a persuasive tone. In this unit, pupils will learn that adverts can use written devices to persuade the reader.

In this unit, pupils explore the features of persuasive adverts, focusing on engaging language and effective structure. They create persuasive headlines and generate compelling content for their own advert promoting chocolate energy balls. The unit culminates in publishing their completed advert.

Healthy eating adverts: persuasive writing

a word that has the same or similar meaning to another word

the repetition of initial consonant sounds occurring in neighbouring words

the form of an adjective that compares two or more things

the form of an adjective which compares a noun to an entire group of nouns, placing it at a higher degree

a letter or group of letters added to the end of a word to change its meaning

the heading at the top of a non-fiction text

a question posed that is not intended to be answered

what makes a product better than others on the market

a type of subordinate clause that cannot stand alone and refers to the possibility of something

A unique selling point is what makes a product better than others on the market.

A relative pronoun is a word that starts a relative clause like ‘who’ or ‘which’.

A relative clause is a type of subordinate clause that starts with a relative pronoun.

A relative complex sentence is a sentence formed of a main clause and a relative subordinate clause.

refers to the positive effects on a person's health gained from food, treatment, or an activity

a sentence starter followed by a comma which is formal in tone and often found in non-fiction texts

to highlight a difference, often between items or elements in juxtaposition

this is what makes a product better than others on the market

a short and striking or memorable phrase used in advertising

the way information is organised on the page

to produce a final, best version that becomes available to others

a speech or talk in which a new product, idea, or piece of work is shown and explained to an audience

using our voice to speak powerfully and clearly

how we use our posture and gestures to communicate meaning and feelings

variation in pitch through the rise and fall of a person's voice

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Healthy eating adverts: persuasive writing

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