the deliberate use of uniform elements such as colour, typography, imagery, and layout across a project or a body of work to create a cohesive and harmonious visual experience.

deals with the principles of beauty and artistic taste. It refers to the principles and elements that define the visual appeal and beauty of a work.

the distinctive visual characteristics and methods that define a creatives work, encompassing elements like form, colour, composition, and technique.

the process of creating a unique visual identity for a business or product, encompassing elements such as logos, colour schemes, typography, and imagery.

Developing your graphic design style

Art and design

Finding your design style.

Using a graphic design sketchbook in experimental ways

Designing in response to a specific theme

Showcasing a designer research page

Cultivating a unique design concept

Final graphic design piece

This unit introduces pupils to developing their own voice. They will learn about key components in shaping their artistic voice, including research, reflection and refining ideas. The unit takes them on a journey of discovery leading to planning a final piece.

Finding your artistic voice: an introduction to the creative process

studying and copying the style of another designer to learn their techniques

taking existing styles, images, or ideas and changing them by adding your own twist to create something new and unique

smoothly combining colours, shapes, textures, or images to create a seamless and visually harmonious effect

the specific subject or content that the artwork focuses on

the process of exploring new and unconventional tools, materials, and techniques

the process of experimenting with different ideas, styles, and techniques to discover new creative possibilities

a collection of images, colours and textures used to explore and develop visual ideas

artwork or design that communicates an idea through images and design elements

a set of principles guiding the visual style or artistic appearance of a piece of work

a written explanation or comment added next to images or designs to clarify or analyse them

the impact that one artist, designer, or style has on another’s work or creative process

a central idea or theme that drives the visual direction and message of a design

the quality of being new, unique, or different from others’ work

a collection of visual elements (e.g. colour, imagery, typography) that express a designer’s or brand’s personality

the purpose or message behind a design; what the artist wants to communicate

the impact that a designer or movement has on a creative work

the specific stylistic choices (colours, shapes, layout) used by a designer or artist

the process of repeatedly refining and improving a design idea through drafts or versions

Help using Oak

Year 1

Year 2

Year 3

Year 4

Year 5

Year 6

Primary

Year 7

Year 8

Year 9

Year 10

Year 11

Secondary

Who we are

Leadership

Finding your artistic voice: an introduction to the creative process

Graphic Communications

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