the distribution of visual weight in a work of art

the arrangement of opposite elements to create visual interest

the part of the design that catches the viewer's attention

the arrangement of elements to show importance, guiding the viewer’s eye

the feeling of harmony between all parts of the artwork

The basic principles of graphic communication

Art and design

Introduction to typography and logo

Text type and logo design

Hand rendered working methods: wet media

Hand rendered working methods: dry media

Digital working methods: manipulating images

Digital working methods: combining images and type

Layout and composition

Graphic Communications: the influence and application of sources

This is a teacher led unit which introduces to pupils to the skills within their endorsements. Through a series of workshop activities, students experiment with a range of materials and techniques. They develop a range of studies exploring mark making media, print and mixed media.

Foundation workshops: an introduction to the areas of study

the art and technique of arranging type to make written language legible, readable, and visually appealing

a symbol made up of text and/or images used to identify a brand or organisation

a small decorative stroke or extension at the end of a letter's main strokes, often seen in traditional fonts

a typeface without the small projecting features called "serifs", known for a clean and modern look

the spacing between individual letters in a piece of text, adjusted for better visual balance

a set of letters that share a similar shape and design

the visual elements (such as logo, colours, and fonts) that create a company's public image

liquid-based art materials such as ink, watercolour, or gouache used for mark-making

applying one wash of colour over another once dried to create depth and richness

the technique of smoothly merging two or more colours while wet

using brushstrokes, splatters, and drips to convey emotion or movement

non-liquid materials such as pencils, charcoal, pastels, and graphite sticks, used to create marks on paper

a drawing technique where parallel lines are used to create shading or texture

a method of shading or texture that uses intersecting sets of parallel lines to build up tones and create depth

the technique of using fingers, blending stumps, or tissue to blur and soften the edges of marks to create smooth tonal transitions

the range of light to dark tones that can be achieved in a piece of artwork, essential for creating depth and volume

altering or adjusting an image using digital tools to change its appearance or message

using stacked image components or elements in software to edit non-destructively

the intensity or purity of colour; higher saturation = brighter, lower = muted or greyed

placing contrasting images or elements next to each other to create meaning or tension

the style, arrangement and appearance of text used in design to convey tone and message

the positioning of text or elements in relation to each other, which affects clarity and balance

the difference between elements (e.g. colour, size, weight) that helps important parts stand out

how easily text can be read, affected by font choice, size, spacing and background

the arrangement of elements to guide the viewer’s eye and highlight the most important information

the arrangement of visual elements on a page or design to guide the viewer’s eye and convey information effectively

the way elements such as images, text, and shapes are combined and placed within a design

the visual order of elements, guiding viewers from the most important to least important using size, placement, or colour

the visual distribution of elements in a design to create harmony (can be symmetrical or asymmetrical)

the grouping of related elements close together to create a visual connection

original materials or objects used as direct references in artwork, such as photographs, objects, or life studies

indirect references that influence a work, including images from books, the internet, or artworks of other artists

the use of visual elements (e.g. line, shape, colour) to communicate meaning or ideas in a design or artwork

investigating the background, cultural, or social relevance of a source to inform how it may influence design choices

Foundation workshops: an introduction to the areas of study

Graphic Communications

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