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KS1 & KS2 English curriculum

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English
Year 4

Healthy eating adverts: persuasive writing

8 lessons

Description

In this unit, pupils explore the features of persuasive adverts, focusing on engaging language and effective structure. They create persuasive headlines and generate compelling content for their own advert promoting chocolate energy balls. The unit culminates in publishing their completed advert.

This unit builds on pupils' previous learning of persuasive language by introducing a new persuasive format. In creating their own persuasive adverts, pupils learn how a variety of linguistic techniques can be used to commuicate the product's unique selling point and capture the reader's attention. They also develop their ability to create a polished piece of work that is both visually and linguistically appealing.This unit prepares pupils for the next unit, where they will apply more sophisticated persuasive techniques to real-world contexts, developing formal writing skills.

  1. Analysing the features of a persuasive advert
  2. Generating vocabulary for a persuasive advert
  3. Generating phrases for a persuasive advert
  4. Generating a headline and opening for a persuasive advert
  5. Writing the first paragraph of a persuasive advert
  6. Writing the second paragraph of a persuasive advert
  7. Publishing a persuasive advert
  8. Presenting a persuasive advert
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