Healthy eating adverts: persuasive writing
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Why this why now
This unit builds on pupils' previous learning of persuasive language by introducing a new persuasive format. In creating their own persuasive adverts, pupils learn how a variety of linguistic techniques can be used to commuicate the product's unique selling point and capture the reader's attention. They also develop their ability to create a polished piece of work that is both visually and linguistically appealing.This unit prepares pupils for the next unit, where they will apply more sophisticated persuasive techniques to real-world contexts, developing formal writing skills.
Prior knowledge requirements
- Persuasive writing is a type of non-fiction writing
- All writing has a purpose
- Non-fiction writing is usually about something real and factual
Why this why now
This unit builds on pupils' previous learning of persuasive language by introducing a new persuasive format. In creating their own persuasive adverts, pupils learn how a variety of linguistic techniques can be used to commuicate the product's unique selling point and capture the reader's attention. They also develop their ability to create a polished piece of work that is both visually and linguistically appealing.This unit prepares pupils for the next unit, where they will apply more sophisticated persuasive techniques to real-world contexts, developing formal writing skills.
Prior knowledge requirements
- Persuasive writing is a type of non-fiction writing
- All writing has a purpose
- Non-fiction writing is usually about something real and factual
Reading, writing & oracy
Healthy eating adverts: persuasive writing
In this unit, pupils explore the features of persuasive adverts, focusing on engaging language and effective structure. They create persuasive headlines and generate compelling content for their own advert promoting chocolate energy balls. The unit culminates in publishing their completed advert.
8 lessons in unit
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