The media
Lesson details
Learning outcome
I can describe the different types of media and discuss their impact on performers, sports, officials, spectators and sponsors.
Key learning points
- Media types include television, radio, the press, the internet and social media.
- Media can enhance performers' visibility, provide sponsorship opportunities and a platform for promotional activities.
- Media coverage can lead to increased pressure, loss of privacy and negative public scrutiny.
- Media coverage boosts a sport's popularity and finances but can also lead to a focus on entertainment over competition.
- Media can increase sponsor visibility and engagement but may create scrutiny or controversy for officials and sponsors.
Keywords
Media - the different ways we communicate information, such as via TV, newspapers, social media, the internet, or radio
Sponsors - an individual or group that provides financial support to an event, activity, person or organisation
Spectator - a person who watches a sports event and can influence the atmosphere
Official - someone who enforces the rules and makes decisions to ensure fair play in a game or competition
Common misconception
Pupils may think that media coverage is always beneficial for sports, without considering potential negative effects and assuming that media only affects athletes and fans.
Media coverage can be both positive and negative and can impact performers, sports, officials, spectators and the sport itself.
Teacher tip
Students will need to know and discuss both positive and negative impacts of media.
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.Which is not an example of a type of media?
Q2.A spectator is someone who a sport.
Q3.If a sport has lots of media attention then they are likely to be more popular.
Q4.England Netball is an example of a national body.
Q5.Which is an example of social media?
Q6.Match the stakeholder in sport to the example.
basketball player
nike
referee
basketball
Assessment exit quiz
6 Questions
Q1.Media is defined as the different ways we communicate information, e.g., TV, newspapers, social media, the internet and ... ?
Q2.Which of these services allows the public to watch sport on TV?
Q3.Identify which is a positive impact of the media on the sport.
Q4.True or false? Increased media attention means performers can be more at risk of negative public scrutiny.
Q5.Match the impact to the stakeholder that it impacts.
more likely to watch sport than play sport
commercial sponsor appearances can affect training
pressure to always make the correct decision
free clothing and equipment
better education through replay and different camera angles
highlights the importance of the role
Q6.Identify which event is most likely to negatively impact the reputation of a sponsor.
To help you plan your 11 physical education lesson on: The media, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 11 physical education lesson on: The media, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 4 physical education lessons from the Socio-cultural influences: commercialisation unit, dive into the full secondary physical education curriculum, or learn more about lesson planning.