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      Creative careers: content creator

      I can create content to promote my festival event

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      Lesson 3 of 6
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      • Year 6

      Creative careers: content creator

      I can create content to promote my festival event

      Lesson details

      Key learning points

      1. A content creator is a person who makes and shares media to inform, entertain or inspire an audience, often online.
      2. When promoting an event, it is important to be honest and transparent about what the event is really like.
      3. Social media is a useful tool for promoting a festival because it allows information to be shared quickly and widely.

      Keywords

      • Content creator - someone who makes and shares media to inform, entertain or inspire an audience, often online

      • Promote - to share information about something in a way that encourages people to notice it, support it or take part in it

      • Social media - a type of online platform that allows people to create, share and communicate

      Common misconception

      A content creator must always promote an event through posters and videos to be successful.

      Remind children that while posters and videos are useful, an event can also be successfully promoted through spoken messages, social media, or written adverts. The key is to share clear and engaging information, not just the format used.

      While many of the creators highlighted are generally considered child-friendly, we recommend teachers preview content to ensure videos are appropriate for your children. Online social media posts may be designed on paper or using graphics software.
      Teacher tip

      Equipment

      access to digital devices, access to graphics programme, pencils, sketchbooks

      Licence

      This content is © Oak National Academy Limited (2026), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).

      Lesson video

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      Prior knowledge starter quiz

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      6 Questions

      Q1.
      Which of the following are principles of graphic design that help create a distinctive style?

      Singing, dancing and acting
      Correct answer: Contrast, balance and emphasis
      Folding, cutting and gluing
      Writing, drawing and colouring

      Q2.
      What is contrast in graphic design?

      Correct answer: When there are noticeable differences between two or more visual elements
      When all elements look exactly the same across a design
      When everything on the page is the same colour and texture
      When text is hard to read on a dark surface

      Q3.
      How can balance be achieved in graphic design?

      By putting all the elements on one side of the page
      By using only one colour in the whole design
      Correct answer: By creating harmony through position, weight, distribution and alignment
      By making the text as big as possible

      Q4.
      What does emphasis do in graphic design?

      Makes everything the same size and colour
      Correct answer: Helps focus attention on a specific area of text, words, or letters
      Hides the most important part of the design
      Removes colour from the design

      Q5.
      What is a logo?

      A long paragraph about a company or event
      A list of rules a business must follow
      Correct answer: A graphic design used to represent a company, brand, or event
      A random collection of shapes and colours

      Q6.
      What should a graphic designer aim to do when creating a logo for a festival?

      Use random shapes and colours with no meaning
      Focus only on making the logo look fun, not meaningful
      Correct answer: Create a logo that visually represents the festival and reflects its core values
      Copy another festival’s logo to save time

      Assessment exit quiz

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      6 Questions

      Q1.
      What does a content creator do?

      Cooks food and serves drinks at a festival
      Designs stages and costumes for performers
      Sells tickets and booklets at the entrance
      Correct answer: Creates videos, images, or posts to share information or ideas

      Q2.
      Which of the following is most likely used by content creators to promote festivals widely?

      Correct answer: Social media
      Art catalogues
      A collaged artwork
      Handwritten leaflets

      Q3.
      Why would a content creator use bright colours and exciting music in a video promoting a festival?

      To make people confused
      To make the video very quiet and calm
      Correct answer: To catch people’s attention and show the festival’s energy
      To make it informative and educational

      Q4.
      What is one reason social media is useful for promoting festivals?

      Only one person can see it
      It helps you hide your festival
      Correct answer: It reaches many people quickly and easily
      It’s only useful for promoting games

      Q5.
      Order the steps to promote a festival online:

      1 - Plan what message you want to share
      2 - Create a fun and eye-catching design
      3 - Choose the right platform to post on
      4 - Share your content on social media

      Q6.
      Match the festival to what it is celebrating:

      Correct Answer:Diwali,New beginnings and light
      Correct Answer:Carnival,Music and dance in Brazil
      Correct Answer:Holi,Colour, spring, and joy
      Correct Answer:Glastonbury,Music and the arts in the UK

      Lesson appears in

      UnitArt and design / Creative careers: critical and contextual

      Art and design

      Show unit