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Is digital media causing the end of free and fair elections?
I can evaluate the positive and negative impacts of digital media within free and fair elections.
Lesson 6 of 6
New
New
- Year 10
Is digital media causing the end of free and fair elections?
I can evaluate the positive and negative impacts of digital media within free and fair elections.
Lesson details
Key learning points
- Free and fair elections allow people to vote for their representatives without fear, manipulation, or interference.
- Social media likely impacted voting beliefs and behaviour during the UK 2024 election, both positively and negatively.
- Social media shaped public opinion, amplified political messages and provided a platform for debate.
- Influencers can increase voter engagement, raise awareness of political issues and encourage public debate.
- Influencers can reduce informed decision-making, spread misinformation and raise concerns about financial motivation.
Keywords
Election - the voting process to select a person for a public position
Engagement - the level of interest, attention, or involvement someone shows in an activity, interaction, or relationship
Influence - the power to affect or change someone’s thoughts, actions, or decisions
Common misconception
Pupils might believe that infleuncers can only ever positively influence.
Although influencers can have positive impacts, when posting about politics there can also be negative impacts if they are posting incorrect information or simplifying issues.
You may wish to search for and display social media posts in the run up to the 2024 or 2019 election. However, ensure suitability and polical impartiality.
Teacher tip
Equipment
Content guidance
- Depiction or discussion of discriminatory behaviour
- Depiction or discussion of sensitive content
- Depiction or discussion of serious crime
Supervision
Adult supervision required
Licence
This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).
Prior knowledge starter quiz
6 Questions
Q1.Content shared or created using technology is known as what?
Content shared or created using technology is known as what?
Q2.A principle or belief that guides how people behave and treat others is known as a what?
A principle or belief that guides how people behave and treat others is known as a what?
vortex
vacancy
vacuum
Q3.Which of these in not a democratic value?
Which of these in not a democratic value?
equality
individual liberty
civic engagement
Q4.Which is not an example of digital media dividing communities?
Which is not an example of digital media dividing communities?
The spread of disinformation and hate speech
Encouraging political polarisation
Creating digital echo chambers
Q5.What symbol can be used on social media to draw attention to specific topics and get things trending?
What symbol can be used on social media to draw attention to specific topics and get things trending?
!
?
£
Q6.Working together to achieve shared goals or values is known as what?
Working together to achieve shared goals or values is known as what?
local cohesion
community collaboration
local links
Assessment exit quiz
6 Questions
Q1.What does it mean for an election to be "free and fair"?
What does it mean for an election to be "free and fair"?
Only wealthy individuals can vote.
Votes are decided by one person.
Only people who agree with the Government are allowed to participate.
Q2.Match each term to its correct definition.
Match each term to its correct definition.
Q3.Which of the following is not a way social media impacted the 2024 UK general election?
Which of the following is not a way social media impacted the 2024 UK general election?
It allowed voters to access information quickly.
It helped candidates communicate with more people.
It gave influencers a platform to share opinions.
Q4.What role can influencers play in an election?
What role can influencers play in an election?
They have no impact on how people vote.
They are legally required to remain neutral during elections.
They can only post content approved by the Government.
Q5.Match each social media feature to its possible impact during an election.
Match each social media feature to its possible impact during an election.
Q6.Celebrities can have a lot of over their followers because of their personal connection and large audiences.
Celebrities can have a lot of over their followers because of their personal connection and large audiences.