Principles of art: mass
I can use visual weight to create a typographic design
- Year 9
Principles of art: mass
I can use visual weight to create a typographic design
Lesson details
Key learning points
- Mass relates to solid matter, but in an artistic sense it refers to visual weight
- Objects with more mass are more likely to grab the viewer's attention
- Graphic design uses mass to determine what will carry the most significant visual weight
Keywords
Mass - how heavy or solid an object feels or looks.
Visual weight - how heavy or light an element looks in an image
Negative space - the empty space around objects in an artwork
Typography - the style and arrangement of text in design
Common misconception
An object has the same mass whether in real life or in a 2D representation.
Whilst an object in real life may have a certain physical mass, if it is depicted in an image its visual weight might not represent this physical mass accurately. Especially compared to other items. This is due to the use of visual elements.
Equipment
Acrylic paint, roller, paper, oil pastels, magazines, glue, scissors, sponge, cloth, Optional: gelli plate
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.Match the element with how it creates rhythm:
Q2.How does rhythm affect a viewer's experience of an artwork?
Q3.Match the word with its description:
Q4.What is mass?
Q5.Rhythm in art often resembles what musical concept
Q6.Typography refers to the style and arrangement of in design.
Assessment exit quiz
6 Questions
Q1.What does 'visual weight' refer to in art?
Q2.Which object is most likely to draw attention?
Q3.How does negative space affect visual weight?
Q4.Which design element helps prioritise information?
Q5.Match the keyword to the definition
