Text type and logo design
I can design a typographic logo that communicates a brand identity effectively through font choice and simple imagery.
- Year 10
Text type and logo design
I can design a typographic logo that communicates a brand identity effectively through font choice and simple imagery.
Lesson details
Key learning points
- Ensuring that text is easy to read at various sizes. Choosing appropriate typefaces and sizes is crucial for legibility.
- Adjusting the space between lines of text for readability. Proper leading can improve the overall flow of text.
- A well-balanced logo feels visually stable and pleasing. Proportion helps maintain harmony among design elements.
- The logo should be effective in both small and large formats, maintaining clarity and recognition at any size.
Keywords
Logo - a symbol made up of text and/or images used to identify a brand or organisation
Typeface - a set of letters that share a similar shape and design
Brand identity - the visual elements (such as logo, colours, and fonts) that create a company's public image
Common misconception
Logos have to be complicated and detailed to look professional.
The most successful logos are often simple as clear designs are more memorable and versatile across different media, formats and sizes.
Equipment
Pencils, erasers, fineliners or markers, examples of logos, font reference sheets (serif, sans-serif, decorative examples).
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.Which typeface typically has small decorative strokes at the ends of letters?
Q2.Match the terms to the definitions:
