The basic principles of graphic communication
I can identify and apply the basic principles of graphic communication in my designs.
- Year 10
The basic principles of graphic communication
I can identify and apply the basic principles of graphic communication in my designs.
Lesson details
Key learning points
- Graphic communication involves the use of visual elements to convey messages.
- Key principles include balance, contrast, hierarchy, emphasis, unity, variety and movement.
- Understanding how different elements can be arranged to create effective communication.
- Ability to critique and improve designs based on principles of graphic communication.
Keywords
Balance - the distribution of visual weight in a work of art
Contrast - the arrangement of opposite elements to create visual interest
Emphasis - the part of the design that catches the viewer's attention
Hierarchy - the arrangement of elements to show importance, guiding the viewer’s eye
Unity - the feeling of harmony between all parts of the artwork
Common misconception
Graphic communication is mainly about making things look pretty.
While aesthetics are important, graphic communication focuses on conveying information effectively through visual principles like balance, hierarchy and alignment.
Equipment
Printed or digital examples of graphic design (flyers, posters, logos). Sketching materials (paper, pens, pencils, rulers). Digital design software if available.
Licence
Lesson video
Loading...
