What did the UK Undercover Voters project tell us?
I can explain why the UK Undercover Voters project was carried out and what its conclusions were.
- Year 10
What did the UK Undercover Voters project tell us?
I can explain why the UK Undercover Voters project was carried out and what its conclusions were.
Lesson details
Key learning points
- The UK Undercover Voters project explored how algorithms target political content based on online profiles.
- Targeted content may influence voting by reinforcing existing beliefs, spreading misinformation & shaping opinion.
- Algorithms can create echo chambers, limiting exposure to diverse viewpoints & making critical thinking challenging.
- Misinformation and disinformation tailored to personal beliefs could affect voting behavior.
Keywords
Investigate - to look into something carefully to learn more about it and find out the facts
Targeted - directed at a specific person or group
Algorithms - set of instructions or steps that a computer follows to solve a problem or make decisions
Common misconception
Algorithms only show people what they want to see, they don’t really affect how people vote.
Algorithms can reinforce existing beliefs and limit exposure to different views. The UK Undercover Voters project showed that targeted content could influence opinions and spread misinformation, which could affect voting behaviour.
Equipment
Content guidance
- Depiction or discussion of discriminatory behaviour
- Depiction or discussion of sensitive content
Supervision
Adult supervision recommended
Licence
Lesson video
Loading...
Prior knowledge starter quiz
6 Questions
Q1.Technology that makes machines think and act like humans is referred to as what?
Q2.Which is a potential positive in using AI in future elections?
Q3.Looking at people's social media to gather information about their political beliefs is known as what?
Q4.What feature of AI technology can support multilingual citizens in receiving political information?
Q5.Match the AI feature to its description.
Q6.What is the collective term used to describe the people within a given country who are eligible to vote in elections?
Assessment exit quiz
6 Questions
Q1.The UK Undercover Voters project aimed to investigate how social media personalised content to different voter types during the 2024 General Election.
Q2.Which of the following best describes how algorithms influence voter experiences?
Q3.Match the voter type from the UK Undercover Voters project to the kind of content they were most likely to see.
