New
New
What impact can the media have locally and nationally?
I can consider what impact the media has had at both a local and national level.
Lesson 3 of 6
New
New
- Year 10
What impact can the media have locally and nationally?
I can consider what impact the media has had at both a local and national level.
Lesson details
Key learning points
- National media covers news of interest to the entire country, while local media focuses on smaller areas.
- Local media holds authorities accountable and raises awareness of local issues.
- Local media encourages civic engagement and strengthens community cohesion.
- National media shapes public opinion and holds the Government accountable.
- National media sets the national agenda and unifies the nation.
Keywords
Media - television, radio, printed and digital media which can reach a large number of people
Local - something that relates to a specific area, town or community
National - something that affects or covers the whole country
Common misconception
Local media is less important than national media in influencing public opinion.
Both are vital. Local media engages communities directly, while national media impacts the broader public and sets key agendas. They complement each other.
Highlight how both types of media serve unique, yet equally important, roles in shaping society and influencing civic actions. Pupils could read and compare local and national newspapers to compare the differences in content and purpose.
Teacher tip
Equipment
Content guidance
- Depiction or discussion of discriminatory behaviour
- Depiction or discussion of sensitive content
- Depiction or discussion of violence or suffering
Supervision
Adult supervision required
Licence
This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.Match the word with its correct definition.
Match the word with its correct definition.
Q2.According to Ofcom what percentage of citizens in the UK regularly consume some form of media?
According to Ofcom what percentage of citizens in the UK regularly consume some form of media?
50%
75%
80%
100%
Q3.Which of the following best describes the concept of parliamentary sovereignty in the UK?
Which of the following best describes the concept of parliamentary sovereignty in the UK?
The Prime Minister has the final say on all laws.
The monarch has the power to amend laws at will.
Laws in the UK are primarily created by the media.
Q4.Fill in the blank: Traditional media was once small-owned, but now it is dominated by large , which control multiple companies, including media outlets.
Fill in the blank: Traditional media was once small-owned, but now it is dominated by large , which control multiple companies, including media outlets.
Q5.Which of the following is a key concern with digital media?
Which of the following is a key concern with digital media?
it is mainly controlled by small local businesses
it is entirely free from bias and misinformation
it is primarily regulated by government authorities
Q6.Which of the following describes hard power?
Which of the following describes hard power?
a key element of the British Constitution called parliamentary sovereignty
power held by the Prime Minister through their mandate
Assessment exit quiz
6 Questions
Q1.Which of the following best describes the role of local media?
Which of the following best describes the role of local media?
it focuses only on entertainment
it covers news of interest to the entire country
it shapes public opinion across the nation
Q2.Fill in the blank: National media sets the agenda and unifies the nation.
Fill in the blank: National media sets the agenda and unifies the nation.
Q3.Match the word to its correct definition.
Match the word to its correct definition.
Q4.Which of the following is true regarding local and national media?
Which of the following is true regarding local and national media?
local media is less important than national media in influencing public opinion
national media is more focused on local issues than local media
local media is only important for entertainment purposes
Q5.Community members can get their voice heard in their local area by voting in local or attending council meetings.
Community members can get their voice heard in their local area by voting in local or attending council meetings.
Q6.What is a key function of national media in the UK?
What is a key function of national media in the UK?
it covers only regional events
it raises awareness of local issues
it focuses only on international news
