Why is primary research important?
I can explain what primary research is and how it can support my active citizenship project.
- Year 10
Why is primary research important?
I can explain what primary research is and how it can support my active citizenship project.
Lesson details
Key learning points
- Primary research is research that you carry out yourself.
- Primary research includes interviews, observations, questionnaires, focus groups, suggestion boxes and visual logs.
- It helps you understand real experiences to make your project more relevant and connected to your audience.
- It involves gathering new evidence and stories to highlight issues that may not be widely known.
- It shows you've listened to others, adding credibility and impact to your campaign.
Keywords
Primary research - original information or data, or the results of interviewing people. Research that you go out and collect yourself
Support - something that strengthens your argument or point of view
Data - facts or information, like numbers, words, or pictures, that can be collected and used
Common misconception
That primary research simple involves finding out what people think about your project.
Primary research does much more than this, it provides first hand accounts to help you be persuasive, it informs you whether or not your project is likely to be successful and it provides data that might not already be known to you.
Equipment
Content guidance
- Depiction or discussion of sexual violence
- Depiction or discussion of mental health issues
Supervision
Adult supervision required
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.Match the word to its definition.
