Create expressive typographic work
Lesson details
Learning outcome
I can experiment with typography to express different emotions and ideas.
Key learning points
- Learn how graphic designers use typography in posters, advertisements and everyday life.
- Explore how typography can go beyond functional text to become an art form.
- Create a piece of expressive typographic art that uses design elements to communicate emotion or meaning.
Keywords
Typography - arranging letters and text in a way that makes them readable and visually appealing
Expression - communicating emotion, mood or energy through visual art and design
Composition - how different elements are placed and organised in a piece of art
Visual hierarchy - arranging design elements in order of importance
Common misconception
Typographic designs should be minimal because otherwise they are hard to read and do not communicate a clear message.
Typography enhances the clarity of a design, making text easier to read by arranging elements with a visual hierarchy.
Teacher tip
Encourage pupils to be ambitious with their expressive typography, choosing a design concept which is meaningful to them. Provide examples such as poster designs, book covers and music albums that are inspiring to showcase different compositions.
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.What is an expressive letterform?
Q2.Why is colour important in art and design?
Q3.How are signs and symbols used in art and design?
Q4.What is a serif?
Q5.A is the shape and design of a single letter.
Q6.What is a key feature of graphic design?
Assessment exit quiz
6 Questions
Q1.How can composition affect a typographic design?
Q2.What does typography involve besides choosing typefaces?
Q3.What qualities best describe script typefaces?
Q4.Why is typography important for brands?
Q5.What is a key element of expressive typography?
Q6.A visual arranges elements in order of importance.
To help you plan your 5 art and design lesson on: Create expressive typographic work, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 5 art and design lesson on: Create expressive typographic work, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 2 art and design lessons from the Lettering: graphic design unit, dive into the full primary art and design curriculum, or learn more about lesson planning.