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      Identifying linguistic features and persuasive techniques

      Lesson details

      Learning outcome

      I can identify linguistic features and persuasive techniques in a formal persuasive letter.

      Key learning points

      1. The purpose of a persuasive letter is to persuade or convince the reader to change their mind or behaviour.
      2. Persuasive letters are formal in tone.
      3. Linguistic features are language features that help the text achieve its purpose.
      4. Persuasive techniques are structures or devices used in writing to try to change someone’s mind or behaviour.

      Keywords

      • Purpose - the aim of the text

      • Persuasive letter - a formal letter written to try and convince or persuade the reader

      • Linguistic feature - language features that help the text achieve its purpose

      • Persuasive technique - a structure or device used in writing to try to change someone’s mind or behaviour

      Common misconception

      Pupils may mix up linguistic features with persuasive techniques.

      Linguistic features and persuasive techniques are addressed in isolation through the two distinct learning cycles. Build in more time for checking pupils' understanding if their knowledge is still not secure at the end of each.

      Teacher tip

      Allow pupils to read the model letter in pairs so that they can discuss any unfamiliar vocabulary before completing the tasks.

      Licence

      This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0
      except where otherwise stated. See Oak's terms & conditions
      (Collection 2).

      Lesson video

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      Prior knowledge starter quiz

      6 Questions

      Q1.
      Match the key terms to their definitions.

      Correct Answer:purpose,the aim of the text

      the aim of the text

      Correct Answer:persuasion,the action or process of trying to change someone’s mind or behaviour

      the action or process of trying to change someone’s mind or behaviour

      Correct Answer:recipient,the person who receives a letter

      the person who receives a letter

      Correct Answer:linguistic feature,language features that help the text achieve its purpose

      language features that help the text achieve its purpose

      Correct Answer:persuasive technique,a structure or device used in writing to try to change someone’s mind

      a structure or device used in writing to try to change someone’s mind

      Q2.
      Where might you have encountered persuasion before?

      Correct answer: advertisements on television
      Correct answer: posters on public transport
      Correct answer: radio and podcasts
      scientific journals
      Correct answer: newspapers

      Q3.
      What is the purpose of a persuasive letter?

      to inform the reader about a particular topic
      to tell a story
      to record thoughts and feelings about your day
      Correct answer: to persuade the reader to change their mind or behaviour

      Q4.
      Select the layout features of a persuasive letter.

      Correct answer: sender's address
      subheading
      Correct answer: recipient's address
      Correct answer: date
      Correct answer: greeting

      Q5.
      Select the examples of linguistic features found in a persuasive letter.

      Correct answer: fronted adverbials
      figurative language
      Correct answer: rhetorical questions

      Q6.
      Select the examples of fronted adverbials.

      which is highly impressive
      Correct answer: Furthermore,
      if we were to ignore this information
      Correct answer: Consequently,
      Correct answer: However,

      6 Questions

      Q1.
      Match the keywords to their definitions.

      Correct Answer:purpose,the aim of the text

      the aim of the text

      Correct Answer:persuasive letter,a formal letter written to try and convince or persuade the reader

      a formal letter written to try and convince or persuade the reader

      Correct Answer:linguistic features,language features that help the text achieve its purpose

      language features that help the text achieve its purpose

      Correct Answer:persuasive technique,a structure or device used in writing to try to change someone’s mind

      a structure or device used in writing to try to change someone’s mind

      Q2.
      Persuasive letters use a range of linguistic features and __________ to help achieve a purpose.

      Correct answer: persuasive techniques
      descriptive adjectives
      relative clauses

      Q3.
      Persuasive letters are written in a __________ tone.

      Correct answer: formal
      informal
      humorous

      Q4.
      Match these linguistic features to their definitions.

      Correct Answer:introductory sentence,a sentence which states the paragraph’s main aim

      a sentence which states the paragraph’s main aim

      Correct Answer:fronted adverbial,a sentence starter followed by a comma

      a sentence starter followed by a comma

      Correct Answer:rhetorical question,a question posed to the reader which they answer in their head

      a question posed to the reader which they answer in their head

      Correct Answer:relative clause,a subordinate clause that starts with a relative pronoun like 'who'

      a subordinate clause that starts with a relative pronoun like 'who'

      Correct Answer:conditional clause,a subordinate clause that states hypothetical situations

      a subordinate clause that states hypothetical situations

      Q5.
      Match these persuasive techniques to their definitions.

      Correct Answer:presumption,assuming the reader’s opinion based on their character or position

      assuming the reader’s opinion based on their character or position

      Correct Answer:flattery,when the writer flatters the reader

      when the writer flatters the reader

      Correct Answer:evidence and proof,the use of facts or statistics to support an argument

      the use of facts or statistics to support an argument

      Correct Answer:veiled threat,when the writer threatens the reader in a subtle way

      when the writer threatens the reader in a subtle way

      Q6.
      Which of these is an example of flattery?

      Correct answer: an intelligent leader such as you
      surely you will agree that
      it would be disastrous if this advice were not followed

      To help you plan your 5 English lesson on: Identifying linguistic features and persuasive techniques, download all teaching resources for free and adapt to suit your pupils' needs...