Using the conventions of website content creatively
Lesson details
Learning outcome
I can identify the conventions a website and use them creatively in my own writing.
Key learning points
- Headings, subheadings and bullet points can all be identified as the conventions of a website layout.
- Language should be adapted to conform to the conventions of website copy.
- Rhetorical devices can be used to make website copy interesting and hook the reader.
- Structural devices such as anaphora and motif can be used to emphasise key information and make website copy engaging.
Keywords
Layout - the layout of a text describes how features such as words, information and images, are arranged and presented
Apt - if something is apt it means it has been carefully chosen to ensure it is suitable and appropriate
Inform - when writing to inform you are presenting information or facts to your reader
Declarative - a declarative is a statement that expresses a fact or opinion
Common misconception
The language and structure of an informative website is always unexciting and dull.
What is the best way to remember information? Are you more likely to remember if it is presented in an interesting and engaging way? Informative websites still need to engage their audience.
Teacher tip
This lesson can be easily adapted to teach the writing of leaflets instead.
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.What word beginning with 'A' means you come across as confident and knowledgeable?
Q2.Which words best describe successful rhetorical questions?
Q3.What defines a statistic?
Q4.Which definition best matches the term anaphora?
Q5.What is the best description of a motif?
Q6.Which use of statistics is the most credible?
Assessment exit quiz
6 Questions
Q1.What word beginning with 'A' describes something that has been carefully chosen to ensure it is suitable and appropriate?
Q2.Which of these is not part of a website layout success criteria?
Q3.Which rhetorical device beginning with 'S' can make your writing seem credible and authoritative?
Q4.Which of these uses a declarative followed by a simile?
Q5.Which of these is not an example of anaphora?
Q6.A website can be used to inform. A successful website may include which criteria?
To help you plan your 10 English lesson on: Using the conventions of website content creatively, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 10 English lesson on: Using the conventions of website content creatively, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
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