New
New
Year 10
Higher
Biased questioning
I can evaluate various real-world questionnaires and identify bias in questioning.
New
New
Year 10
Higher
Biased questioning
I can evaluate various real-world questionnaires and identify bias in questioning.
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Lesson details
Key learning points
- Questionnaires are used in a variety of jobs.
- Questionnaires may have been designed to hide intentional bias.
- When completing a questionnaire, the data it collects should be purposeful.
Keywords
Questionnaire - A questionnaire is a set of written questions designed to collect information from a respondent.
Common misconception
Pupils may unintentionally add bias to their questions.
Have other pupils check questions for any bias and support their peers in rewording them.
In preparation for this lesson, ask pupils to bring in ‘interesting’ questions from magazines / off of websites to compare in groups in the lesson.
Teacher tip
Licence
This content is © Oak National Academy Limited (2024), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).
Lesson video
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Starter quiz
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6 Questions
Q1.
There are 5 stages in the Statistical Enquiry .
Q2.
Laura is a conducting a survey about food. One of her questions is "It is important to eat healthily and fruit is healthy. Do you like to eat fruit?" What is wrong with Laura's question?
Her question is ambiguous.
Her question needs a time frame.
Her question is too open.
Q3.
Aisha carries out a survey to find out how much time people spend gaming. How could Aisha's question be improved?
Make it less leading.
Make it less ambiguous.
Q4.
Lucas wants to find out how many books pupils in year 10 read. What is wrong with his question?
He shouldn't give response boxes.
It is leading.
It is ambiguous.
Q5.
The Oak PE teacher wants to find out how much exercise his pupils do. What is wrong with their question?
The question is leading.
An open question would be better.
The response boxes overlap.
Q6.
Sam designs a questionnaire to find out how much TV people watch. The first question is 'What is your age?' Select the most suitable response boxes.
under 12; 13 - 18; 19 - 30; 31 - 50; 51 - 75; 76+
under 12; 12 - 18; 19 - 30; 31 - 50; 51 - 75; 75+
under 12; 13 - 18; 19 - 30; 30 - 50; 50 - 75; 75+
under 12; 12 - 18; 19 - 30; 30 - 50; 50 - 75; 75+
Exit quiz
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6 Questions
Q1.
A is a set of written questions designed to collect information from a respondent.
Q2.
Select all the biased questions.
How many films did you watch last month?
Do you not agree that you are a person who doesn't not exercise?
Q3.
Izzy writes the question: "How many pets do you have?". What should Izzy consider when making response boxes for this question?
Have no biased options.
Have no leading options.
Q4.
An Internet service provider asks: In your opinion, how would you rate the speed of your broadband?: [Amazing, Excellent, Great, Good, Bad, Poor]. What is wrong with their question?
The responses are overlapping.
The question has double negatives.
Q5.
Select all the questions that are considered to be asking for personal information.
How many films did you watch last month?
What type of films do you like?
Q6.
A supermarket manager wants to find out how satisfied customers are with staff. He asks customers: "Do you feel helped by every member of staff when you go to this shop?". Criticise their question.
The question contains double negatives.
The question is asking for personal information.
The question is leading people to answer 'yes'.