Sponsorship
Lesson details
Learning outcome
I can describe the different types of sponsorship and discuss their impact on performers, sports, officials, audiences and sponsors.
Key learning points
- Commercialisation involves the use of sport for financial gain and includes activities like sponsorship.
- Sponsorship is when companies provide support in exchange for promotion and visibility.
- Financial sponsorship includes monetary support from companies.
- Sponsorship of clothing and equipment involves providing sports gear and apparel.
- Sponsorship of facilities includes funding or providing sports venues and training locations.
Keywords
Media - the different ways we communicate information, such as via TV, newspapers, social media, the internet or radio
Sponsors - an individual or group that provides financial support to an event, activity, person or organisation
Sponsorship - provision of funds or other forms of support to an individual or event in return for some commercial return
Financial sponsorship - when a person or company gives money in exchange for getting their name or brand seen by more people
Common misconception
Believing that sponsorship only involves financial support.
Sponsorship can include financial support but also include equipment, clothing or facility provisions.
Teacher tip
It would be useful to link to relevant examples to support the engagement of students and give them information to easily talk about in an exam.
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.Which is not an example of media?
Q2.Minority sports tend to get coverage in the media.
Q3.Match the words to the correct definition.
the different ways we communicate information
an individual or group that provides financial support to a sport
a person who watches a sports event and can influence the atmosphere
someone who enforces the rules and makes decisions to ensure fair play
Q4.Media influence can put pressure on the performer to entertain. This is an example of a impact of the media on the performer.
Q5.Identify the correct definition of sponsorship.
Q6.Order the words how they would appear in this paragraph.
An example of how can impact includes that it can interest in the sport, as more people are able to see it.
Assessment exit quiz
6 Questions
Q1.Which is not an example of a type of sponsorship?
Q2.What do we call the type of sponsorship is it when a person or company gives money in exchange for getting their name or brand seen by more people?
Q3.Identify how a performer may advertise a brand.
Q4.If a performer receives financial sponsorship, they are less likely to need a job and will therefore have more to train.
Q5.A negative impact of sponsorship on the is that they are under increased pressure to make decisions on rules that keep the sponsor happy.
Q6.Match the impact to the stakeholder that it impacts.
increased advert breaks in big matches
sponsorship can be limited and could stop at any point
could cause negative publicity if a performer behaves badly
To help you plan your 11 physical education lesson on: Sponsorship, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 11 physical education lesson on: Sponsorship, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 4 physical education lessons from the Socio-cultural influences: commercialisation unit, dive into the full secondary physical education curriculum, or learn more about lesson planning.