The golden triangle
Lesson details
Learning outcome
I can explain the interrelationships within the golden triangle.
Key learning points
- The golden triangle illustrates the interconnection between sport, sponsorship and the media.
- Sport benefits from media exposure, which helps increase viewership and popularity.
- Sponsorship provides financial support and resources for sport, often driven by media visibility.
- Media coverage can enhance sponsorship value by reaching wider audiences and boosting brand association.
- The relationship among these three elements can influence the development and commercial success of sports.
Keywords
Media - the different ways we communicate information, lsuch as via TV, newspapers, social media, the internet or radio
Sponsorship - provision of funds or other forms of support to an individual or event in return for some commercial return
Commercialisation - to manage or exploit (an organisation, activity, etc,) in a way designed to make a profit
Common misconception
Students might think that sport only benefits from media and sponsorship.
Media and sponsorship also benefit from the sport.
Teacher tip
Use current examples in the media that students may have heard about to ignite engagement.
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.Identify the correct definition of sponsorship.
Q2.There are three types of sponsorship. 1. financial 2. clothing, footwear and equipment. The third type is sponsorship.
Q3.Identify which is a negative impact of sponsorship on the spectator.
Q4.true or false - A positive impact of financial sponsorship on the performer is that they have more time to train.
Q5.Match the impact of sponsorship to the stakeholder that it impacts.
raises awareness of company or brand
higher standard of players who are more enjoyable to watch
less financial worries
more coaching development programmes
Q6.A negative impact of sponsorship on the sport is that sports can be to suit the sponsor.
Assessment exit quiz
6 Questions
Q1.Media, sponsorship and make up the three components of the golden triangle.
Q2.The golden triangle represents the of sport.
Q3.Order these statements to show how the media can benefit from commercialisation.
Q4.Complete the sentence with the best answer. A sport that receives lots of positive media attention ...
Q5.A performer will always benefit from commercialisation.
Q6.Which incident is most likely to damage a sponsor's reputation?
To help you plan your 11 physical education lesson on: The golden triangle, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 11 physical education lesson on: The golden triangle, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 4 physical education lessons from the Socio-cultural influences: commercialisation unit, dive into the full secondary physical education curriculum, or learn more about lesson planning.