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Lesson 8 of 8
Promotions: how to publicise a show
I can use posters and other creative methods to promote an art exhibition.
Lesson 8 of 8
New
New
Promotions: how to publicise a show
I can use posters and other creative methods to promote an art exhibition.
Lesson details
Key learning points
- There are different ways to promote an art exhibition or show.
- Promotional content uses images, words, and designs that catch attention and share key information.
- Posters are not the only method to promote an exhibition, but they are one of the most accessible and versatile ways.
Keywords
Poster - a visual display used to catch attention, share information, and promote an event, artwork, or idea
Show - a public presentation of artwork (such as an exhibition or performance) where artists display their work for an audience to view, experience, and respond to
Common misconception
Promoting a show is just about putting up a poster or posting once online.
Effective promotion requires planning, multiple methods, and consistent communication.
Encourage pupils to think about the audience first, who they want to reach and how those people usually get information. Show examples of professional promotion, including social media posts, flyers, and exhibition websites, and discuss what makes them effective.
Teacher tip
Equipment
Licence
This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).
Lesson video
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Prior knowledge starter quiz
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6 Questions
Q1.The only way to promote an exhibition is to make a poster.
The only way to promote an exhibition is to make a poster.
Q2.Which of the following is a way to promote your artwork?
Which of the following is a way to promote your artwork?
ignoring your audience
keeping your work private
not explaining your ideas
Q3.Which of these is an example of physical promotion?
Which of these is an example of physical promotion?
posting to social media
podcasts and interviews
a guided tour of the exhibition
Q4.Posters for major exhibitions, such as the Paris Salon, can become collectible if they are visually striking or linked to famous artists.
Posters for major exhibitions, such as the Paris Salon, can become collectible if they are visually striking or linked to famous artists.
Q5.Why is it important to think about your audience before promoting an exhibition?
Why is it important to think about your audience before promoting an exhibition?
to make sure no one comes to the exhibition
because the audience decides which materials you’re allowed to use
Q6.Which creative choices can make an exhibition poster more engaging?
Which creative choices can make an exhibition poster more engaging?
keeping it plain with no information