The impacts of regeneration and rebranding on people
I can explain how Liverpool has approached rebranding and regeneration since the 1980s and describe the positive and negative impacts on people.
- Year 10
- Edexcel B
The impacts of regeneration and rebranding on people
I can explain how Liverpool has approached rebranding and regeneration since the 1980s and describe the positive and negative impacts on people.
Lesson details
Key learning points
- Rebranding and regeneration began in Liverpool in the 1980s to reverse the decline of the city.
- Significant regeneration has occurred in the centre including areas around the waterfront, RopeWalks and Lime Street.
- Liverpool has been rebranded as a cultural hub due to sports, music, ethnic diversity and maritime and historical sites.
- Positive impacts include greater job diversity, new leisure facilities and a higher quality urban environment.
- Negative impacts include a loss of community, a persistent wealth gap and focus on tourist over local needs.
Keywords
Regeneration - a planning strategy aimed at addressing problems associated with decline, often involving improvements to infrastructure and encouraging new industries to an area
Rebranding - a planning and marketing strategy aimed at creating a new image of a city to encourage growth
Common misconception
Pupils can fall into the habit of writing superficial explanations or fail to extend them fully.
An extended explanation would be: Regeneration and rebranding in Liverpool led to economic growth as a result of more businesses and tourism. This led to more diverse jobs and has contributed to a stronger and more resilient local economy.
Equipment
Licence
Lesson video
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