Analysing the features of a persuasive advert
I can analyse the features of a persuasive advert.
Analysing the features of a persuasive advert
I can analyse the features of a persuasive advert.
Slide deck
Lesson details
Key learning points
- Persuasion is the action or process of trying to change someone's mind or behaviour or convince them about something.
- Persuasion can be found all around us and is used to achieve a variety of purposes.
- The appearance and layout of a persuasive advert is crucial for capturing the reader's interest and engaging them.
- A variety of linguistic techniques are used in persuasive adverts in order to engage and persuade the reader.
- Linguistic techniques like alliteration, rhetorical questions, exaggeration and rhyme are common in persuasive adverts.
Common misconception
Children might think that an advert is always to sell a product.
Expose children to a variety of adverts that have different purposes, e.g. to change behaviour (environment, diet, health, etc.).
Keywords
Persuasion - the action or process of trying to change someone’s mind
Advert - a notice or announcement that promotes something
Purpose - the reason for something and the desired impact
Linguistic technique - a language device used to have a desired impact on the reader
Licence
This content is © Oak National Academy Limited (2024), licensed on Open Government Licence version 3.0 except where otherwise stated. See Oak's terms & conditions (Collection 2).
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Worksheet
Starter quiz
6 Questions
Exit quiz
6 Questions
the action of trying to change someone's mind or behaviour
a notice or announcement that promotes something
the reason for something and the desired impact
language device used to have a desired impact on the reader
persuading you to buy and use it
persuading you to visit it
persuading you to behave differently