Presenting a persuasive advert
Lesson details
Learning outcome
I can present a persuasive advert.
Key learning points
- Oral presentation is an important part of selling a product and persuading an audience.
- Projection, pace and diction are important for ensuring the audience can hear and understand you.
- Eye contact, body languge and intonation are important for connecting to the audience and engaging them.
- Reading over our writing and rehearsing supports successful delivery of a presentation.
Keywords
Oral presentation - a speech or talk in which a new product, idea, or piece of work is shown and explained to an audience
Projection - using our voice to speak powerfully and clearly
Diction - pronouncing words clearly
Body language - how we use our posture and gestures to communicate meaning and feelings
Intonation - variation in pitch through the rise and fall of a person's voice
Common misconception
Children may think that there is one right way to deliver a presentation of a persuasive advert.
Discuss how the target audience impacts the delivery. E.g. difference in delivering to investors (Dragon's Den style) or potential consumers
Teacher tip
Allow children to practise delivering their presentation in pairs first to build confidence before offering opportunities to present to the whole class. You could set the presentations up like 'Dragon's Den', with some children being investors.
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.What is a presentation?
Q2.Which of the following features in a persuasive advert are used to hook the audience?
Q3.Match the vocabulary to the correct definition.
what makes a product better than others on the market
a particular group at which a product is aimed
to occupy or attract someone's interest and attention
Q4.What is the unique selling point of the chocolate energy ball?
Q5.Which key persuasive linguistic techniques have been incorporated into your persuasive advert?
Q6.Which of the following features will you want the audience to remember due to its catchy nature?
Assessment exit quiz
6 Questions
Q1.When presenting, which of these aspects should you think about?
Q2.Match the keywords to their definitions.
using our voice to speak powerfully and clearly
pronouncing words clearly
how we use our posture and gestures
variation in pitch through the rise and fall of voice
Q3.What does projecting involve?
Q4.Which of the following refers to pace?
Q5.Put the stages of the presenting process in the correct order.
Q6.Which words or phrases should you identify and rehearse when preparing to present a persuasive advert?
To help you plan your 4 English lesson on: Presenting a persuasive advert, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 4 English lesson on: Presenting a persuasive advert, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 2 English lessons from the Healthy eating adverts: persuasive writing unit, dive into the full primary English curriculum, or learn more about lesson planning.