Socio-cultural influences: commercialisation
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Why this why now
Pupils will already know that media exposure helps the growth and reach of different physical activities and sports. This unit builds on general knowledge and the big business of sponsorship in professional sport. Later in socio-cultural influences pupils will study ethics and behaviour with topics such as sportsmanship.
Prior knowledge requirements
- Pupils know that some sports and social groups (men) get more media coverage than others
- Pupils know that minority sports struggle to get exposure
- Pupil understand the importance of role models in promoting sporting participation
- Pupils are able to provide examples of sponsors of individuals, teams, venues and leagues
- Pupils are able to provide examples of good sportsmanship and bad sporting behaviour
Threads
Why this why now
Pupils will already know that media exposure helps the growth and reach of different physical activities and sports. This unit builds on general knowledge and the big business of sponsorship in professional sport. Later in socio-cultural influences pupils will study ethics and behaviour with topics such as sportsmanship.
Prior knowledge requirements
- Pupils know that some sports and social groups (men) get more media coverage than others
- Pupils know that minority sports struggle to get exposure
- Pupil understand the importance of role models in promoting sporting participation
- Pupils are able to provide examples of sponsors of individuals, teams, venues and leagues
- Pupils are able to provide examples of good sportsmanship and bad sporting behaviour
Socio-cultural influences: commercialisation
This unit will examine the golden triangle relationship between the media, sponsors and sportspeople to help understand how sponsorship has benefits and risks for all parties as sports increasingly operate as big businesses in a billion dollar industry of professional sport.
4 lessons in unit
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