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      Strategies to improve participation

      Lesson details

      Learning outcome

      I can explain strategies that can be used to increase participation.

      Key learning points

      1. Strategies can be promoted via targeted advertising through the media.
      2. Examples of provision to increase participation include facilities, opening times, coaching, equipment and funding.
      3. Breaking down access barriers like cost, adaptability and location enable more participation.

      Keywords

      • Factors affect participation - the different aspects that can influence whether people take part in sport or physical activity

      • Promotion - the process of advertising and communicating a strategy to attract a larger audience

      • Provision - refers to the resources, facilities, programmes and opportunities available to support participation

      • Access - how easy it is for people to take part in an activity, especially if there are barriers

      Common misconception

      Provision only includes funding or money.

      Increasing provision can also include improving facilities, time, coaching and equipment.

      Teacher tip

      Use examples of recent intitiatives with statistics to show how participation can increase.

      Licence

      This content is © Oak National Academy Limited (2026), licensed on Open Government Licence version 3.0
      except where otherwise stated. See Oak's terms & conditions
      (Collection 2).

      Lesson video

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      Prior knowledge starter quiz

      6 Questions

      Q1.
      Which of the following factors contribute to increased physical activity?

      less role models
      Correct answer: more media coverage
      Correct answer: higher disposable income
      being older

      Q2.
      Gender, age, socio-economic status, ethnicity and are key factors that affect participation.

      Correct Answer: disability, disabilities

      Q3.
      Put the following groups of people in order of least likely to be active to most likely to be active.

      1 - 75 +year olds
      2 - 45 - 60 year olds
      3 - 30 - 45 year olds
      4 - 18 - 30 year olds

      Q4.
      Which of these groups is a priority group?

      boys
      adults aged 18 -25 year olds
      Correct answer: people with a disability
      people with high socio-economic status

      Q5.
      Match the research findings to the factor it relates to.

      Correct Answer:gender,men are more physically active than women

      men are more physically active than women

      Correct Answer:age,younger people are more physically active than older people

      younger people are more physically active than older people

      Correct Answer:socio-economic status,people with more money are more physically active

      people with more money are more physically active

      Correct Answer:ethnicity,discrimination and racism can affect participation of different groups

      discrimination and racism can affect participation of different groups

      Q6.
      Match the keyword to the definition.

      Correct Answer:factors affecting participation,can influence whether people take part in sport or physical activity

      can influence whether people take part in sport or physical activity

      Correct Answer:promotion,the process of advertising and communicating a strategy

      the process of advertising and communicating a strategy

      Correct Answer:provision,refers to the resources, facilities, programmes, and opportunities ava

      refers to the resources, facilities, programmes, and opportunities ava

      Correct Answer:access,how easy it is for people to do an activity and overcome barriers

      how easy it is for people to do an activity and overcome barriers

      6 Questions

      Q1.
      Which 2 options are promotion strategy examples?

      increase the amount of coaches
      Correct answer: increase the advertising on social media
      Correct answer: print and hand out flyers to the target audience
      provide free taster sessions

      Q2.
      Match the places to promote a strategy to the relevant target group

      Correct Answer:a noticeboard at a school,teenagers/children

      teenagers/children

      Correct Answer:a website for baby clothes,new parents

      new parents

      Correct Answer:leaflets at a doctors surgery,people with long term health conditions

      people with long term health conditions

      Correct Answer:Age UK website,elderly people

      elderly people

      Q3.
      Ash has limited disposable income. Which sport is he less likely to have access to?

      running
      football
      Correct answer: golf
      wild water swimming

      Q4.
      If Ash's barrier to access was his low disposable income, the club could break down this barrier by offering Ash rates.

      Correct Answer: discounted, discount

      Q5.
      Providing more female coaches will enable more positive role models for girls. This is an example of increasing the for girls.

      Correct Answer: provision

      Q6.
      Match the example to the strategic factor.

      Correct Answer:promotion,adding more adverts on social media to advertise a swimming club

      adding more adverts on social media to advertise a swimming club

      Correct Answer:provision,increasing the opening hours at a swimming pool

      increasing the opening hours at a swimming pool

      Correct Answer:access,offering free taster sessions

      offering free taster sessions


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