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      How algorithms influence what we see

      Lesson details

      Learning outcome

      I can describe how algorithms influence the content we see online.

      Key learning points

      1. Algorithms are computer programs that make choices about what content is suggested to us.
      2. If we watch or like content, the algorithm will suggest similar content that we are more likely to enjoy.
      3. The content that is suggested to us depends on data that is collected by social media companies.
      4. We are often shown the same content as people who are similar to us.
      5. We are often unaware that other content, ideas, and viewpoints exist, other than the ones see.

      Keywords

      • Algorithm - a set of rules used or created by a computer program

      • Content - posts, videos, reels and articles put online by a content creator

      • Data - detailed information stored online

      • Viewpoint - a person's opinion or perspective, their point of view

      Common misconception

      I've seen most of the things on the internet.

      We only see a fraction of the information on the internet. Algorithms suggest content that we are more likely to enjoy, and shield us from content that we are less likely to watch, often excluding diverse viewpoints.

      Teacher tip

      Encourage pupils to discuss how their own interests could be reflected in algorithms they see, now or in the future. Be conscious that pupils will have varying experiences of the internet and remind them of social media age restrictions, (typically 13+).

      Content guidance

      Depiction or discussion of discriminatory behaviour

      Supervision

      Adult supervision recommended

      Licence

      This content is © Oak National Academy Limited (2026), licensed on Open Government Licence version 3.0
      except where otherwise stated. See Oak's terms & conditions
      (Collection 2).

      Lesson video

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      Prior knowledge starter quiz

      6 Questions

      Q1.
      What is considered to be personal information online?

      pet's name
      Correct answer: real name
      Correct answer: where you live
      your hobbies

      Q2.
      Match the word to the correct definition.

      Correct Answer:audience,the viewers or followers of an online influencer

      the viewers or followers of an online influencer

      Correct Answer:engage,liking, commenting or otherwise interacting with an online post

      liking, commenting or otherwise interacting with an online post

      Correct Answer:social media,websites and apps used to share words and images with other people

      websites and apps used to share words and images with other people

      Correct Answer:internet,a network connecting computers across the world

      a network connecting computers across the world

      Q3.
      Which are not tactics used by influencers to get more likes and followers?

      Correct answer: having a private account
      being aspirational or relatable
      Correct answer: rarely posting on social media
      posting controversial content

      Q4.
      Influencers are usually motivated by passion, fame, popularity and ...

      Correct Answer: money, wealth, getting rich

      Q5.
      Websites and apps sometimes have to help them make money.

      Correct Answer: adverts, ads, advertisements

      Q6.
      Which of these statements are true?

      It is always easy to spot what is fake online.
      Correct answer: Bias means letting an emotion or opinion influence how you respond over fact.
      Most people aren't biased.
      Correct answer: Websites and apps make more money if more people visit their site.

      6 Questions

      Q1.
      Match the word to the correct definition.

      Correct Answer:algorithm,a set of rules used or created by a computer program

      a set of rules used or created by a computer program

      Correct Answer:content,posts, videos, reels and articles put online by a content creator

      posts, videos, reels and articles put online by a content creator

      Correct Answer:data,detailed information stored online

      detailed information stored online

      Correct Answer:viewpoint,a person's opinion or perspective, their point of view

      a person's opinion or perspective, their point of view

      Q2.
      'I've seen most of the things on the internet.' Is this statement true or false?

      true
      Correct answer: false

      Q3.
      If we watch or like content, the algorithm will suggest __________ content that we are more likely to enjoy.

      different
      less
      Correct answer: similar
      newer

      Q4.
      The content that is suggested to us depends on about us that is collected by social media companies.

      Correct Answer: data, information

      Q5.
      What should we do if we see content online that we don't like?

      Correct answer: tell a trusted adult
      leave a comment
      Correct answer: click the 'I don't like this' button

      Q6.
      Which of these statements are false?

      Correct answer: We are often shown the same content as people who are different to us.
      It can be difficult to find viewpoints different to ours online.
      Correct answer: If we see the same viewpoint online,it's because it's more likely to be correct.
      The internet is full of content from people with different viewpoints.

      To help you plan your 5 RSHE (PSHE) lesson on: How algorithms influence what we see, download all teaching resources for free and adapt to suit your pupils' needs...