Understanding online influencers
Lesson details
Learning outcome
I can describe the motivations of online influencers and explain why this means I shouldn’t always trust their content.
Key learning points
- Online influencers are normally motivated by passion, popularity, fame or money.
- Online influencers use tactics to gain likes and followers.
- Influencers sometimes lie, exaggerate and do controversial things.
- There are ways you can tell if something an influencer posts is an advert or is authentic.
Keywords
Influencer - someone famous or trying to be famous through posting content online
Audience - in this context, the viewers or followers of an online influencer
Engage - in this context, to engage is to like, comment or interact with an online post or social media account
Motivation - the reason why someone does something
Authentic - something that is real and genuine
Common misconception
Online influencers have easy and perfect lives.
It takes hard work, capital investment and a large team of people to create successful online content. Videos have often been heavily edited and manipulated to make the influencer's life seem more attractive and fun than it really is.
Teacher tip
Give pupils time and space to share their experiences with internet culture. Be aware of varying experiences and that some pupils will be unfamiliar with this topic. Be cautious to not pass judgement on pupils' experiences or attitudes to internet culture, unless it poses a safeguarding issue.
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.Which of these statements are true?
Q2.What is streaming?
Q3.Match the word to the correct definition.
how healthy we feel in our mind and body
the amount of time that we use digital devices
spending time with family and friends
how healthy our minds are
Q4.Social is websites and apps used to share words and images with other people.
Q5.What is fake news?
Q6. is an image or video created to tempt you to click on it.
Assessment exit quiz
6 Questions
Q1.Match the word to the correct definition.
someone famous or trying to be famous through posting content online
in this context, the viewers or followers of an online influencer
like, comment or interact with an online post or social media account
the reason why someone does something
Q2.Which of these statements are false?
Q3.Influencers can be motivated by passion, , fame and money.
Q4.Which are tactics used by influencers to get more likes and followers?
Q5.Which are ways we can tell if something is an advert?
Q6.Someone who is is genuine and honest about who they are and what they like.
To help you plan your 5 RSHE (PSHE) lesson on: Understanding online influencers, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 5 RSHE (PSHE) lesson on: Understanding online influencers, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 2 RSHE (PSHE) lessons from the Media influence: Who decides what I experience in the online world? unit, dive into the full primary RSHE (PSHE) curriculum, or learn more about lesson planning.