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      What responsibilities does the media have?

      Lesson details

      Learning outcome

      I can explain the different responsibilities the media has and what happens if the media breaks the rules.

      Key learning points

      1. We expect the media to be accurate, verify facts and act independently without personal benefit, in the public interest.
      2. Journalists take responsibility for their work, put their name to it, and aim to inform and explain important issues.
      3. The media must follow the law and the rules in the NUJ Code of Conduct and Editors' Code of Practice.
      4. The media are responsible for respecting privacy, providing truthful, accurate information and avoiding discrimination.
      5. If the media break these rules, IPSO or OFCOM can investigate, leading to legal action, mistrust or other consequences.

      Keywords

      • Media - forms of communication like radio, television, newspapers, magazines and the internet, that reach or influence people

      • Responsibilities - duties that we are expected to do as a citizen of a country, as part of a job role or as a member of a community

      Common misconception

      The media can report whatever they like, there are no consequences.

      There are consequences for the media breaking the rules and not fulfilling their responsibilities. They have to abide by a strict code of conduct and ethics.

      Teacher tip

      To bring the lesson to life, show the students a range of examples of the media breaking the law or not fulfilling their responsibilities.

      Content guidance

      Depiction or discussion of mental health issues

      Depiction or discussion of serious crime

      Supervision

      Adult supervision required

      Licence

      This content is © Oak National Academy Limited (2025), licensed on Open Government Licence version 3.0
      except where otherwise stated. See Oak's terms & conditions
      (Collection 2).

      Lesson video

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      Prior knowledge starter quiz

      6 Questions

      Q1.
      There are three main types of media: print, broadcast and ...

      old media
      traditional media
      Correct answer: new media
      modern media

      Q2.
      What does the 'A' in the acronym 'VIA' model stand for?

      Correct answer: Accountability
      Accuracy
      Advocacy
      Authority

      Q3.
      Match the news value with its definition.

      Correct Answer:proximity,local information from your area
      Correct Answer:prominence,information about celebrities
      Correct Answer:conflict,information involving arguing
      Correct Answer:human interest,information with emotional stories

      Q4.
      What are examples of information neighbourhoods?

      Correct answer: publicity
      popularity
      Correct answer: news
      games

      Q5.
      What does understanding different sources, various types and information neighbourhoods help you know the purpose of?

      Correct Answer: the media, media

      Q6.
      Match up the information neighbourhood with its purpose.

      Correct Answer:propaganda,to persuade
      Correct Answer:publicity,to promote
      Correct Answer:advertising,to sell
      Correct Answer:news,to educate

      6 Questions

      Q1.
      How do we expect the media to act?

      Correct answer: with honesty
      with mistrust
      Correct answer: with verified facts
      with personal benefit

      Q2.
      Journalists are , which means they have to put their name to their work and they are responsible for what it says.

      Correct Answer: accountable

      Q3.
      Where are the two main places that you can find the rules that the media have to follow?

      NUL Code of Conduct
      Editors' Rules in Practice
      Correct answer: NUJ Code of Conduct
      Correct answer: Editors' Code of Practice

      Q4.
      Treating someone unfairly based on characteristics such as race, gender or religion is known as ; the media have a responsibility to stop this.

      Correct Answer: discrimination

      Q5.
      Order the name of the group which regulates newspapers and magazines in the UK.

      1 - Independent
      2 - Press
      3 - Standards
      4 - Organisation

      Q6.
      Match the word with its definition.

      Correct Answer:media,any communication or information that influences or educates people
      Correct Answer:bias,unfair preference or judgement based on incorrect beliefs
      Correct Answer:verify,to be accurate and check the facts to make sure they are reliable
      Correct Answer:neutral,to report without opinion and make sure that it is equal

      To help you plan your 8 citizenship lesson on: What responsibilities does the media have?, download all teaching resources for free and adapt to suit your pupils' needs...