Writing the first paragraph of a persuasive advert
Lesson details
Learning outcome
I can write a persuasive paragraph that communicates the unique selling point of a product.
Key learning points
- It is crucial to communicate the unique selling point of a product.
- The beginning of persuasive writing should focus on the most appealing aspects of the product, e.g. taste.
- A variety of linguistic techniques are used to create persuasive adverts.
- Use of a relative complex sentence supports communicating extra detail about a noun to the reader.
Keywords
Unique selling point - A unique selling point is what makes a product better than others on the market.
Relative pronoun - A relative pronoun is a word that starts a relative clause like ‘who’ or ‘which’.
Relative clause - A relative clause is a type of subordinate clause that starts with a relative pronoun.
Relative complex sentence - A relative complex sentence is a sentence formed of a main clause and a relative subordinate clause.
Common misconception
Children may try to include too many persuasive linguistic techniques in one sentence.
Explain to the children that their sentences still need to make sense, so focus on one linguistic technique per sentence.
Teacher tip
In learning cycle 2, you could do a shared write with the class. Work together to generate the sentences and write them up on the interactive whiteboard, then mark off the success criteria.
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.What is alliteration?
Q2.What visual and linguistic techniques may be used in the headline of an advert?
Q3.What is onomatopoeia?
Q4.Which of the following phrases are examples of rhyme?
Q5.Select the examples of a relative clause.
Q6.Select the features you would be likely to find in a persuasive advert.
Assessment exit quiz
6 Questions
Q1.Match the keyword to the correct definition.
Q2.What is the unique selling point?
Q3.How can you ensure the first paragraph of an advert doesn’t sound repetitive to the headline and opening?
Q4.Tick the examples of relative clauses that would work in this main clause: These tantalising treats, __________ , are coated in the creamiest, most indulgent chocolate.
Q5.Match the persuasive linguistic technique to the example.
Q6.Which of these would not be featured in a persuasive advert?
To help you plan your 4 English lesson on: Writing the first paragraph of a persuasive advert, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 4 English lesson on: Writing the first paragraph of a persuasive advert, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 2 English lessons from the Healthy eating adverts: persuasive writing unit, dive into the full primary English curriculum, or learn more about lesson planning.