Why do people become influencers?
Lesson details
Learning outcome
I can explain why influencers create content and why some may lie or exaggerate online.
Key learning points
- People become influencers for different reasons.
- Influencers can be motivated by financial gains, their interests or their beliefs.
- Influencers can create content that is exaggerated or contains lies; there may be financial incentive behind this.
- People can be influenced and misled by online content made by influencers.
Keywords
Influencer - a person who uses social media to influence the behaviour of their followers
Attention - when you focus your mind on something or someone
Financial - relating to money
Common misconception
All influencers are good role models who encourage healthy habits and sensible choices.
Many influencers are good role models. However, there are some influencers that are bad role models because they encourage unhealthy habits or dangerous choices. This is often based on the controversial content's potential for financial gain.
Teacher tip
If possible and appropriate, share a post from an influencer that is a positive role model. Discuss why this influencer is a positive role model; what message are they trying to convey?
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.Match the words to their correct definition.
Q2.Everyone has a different for creating content.
Q3.True or false? Every content creator has good motivations for creating content.
Q4.If a content creator is promoting a service or product, their content may have ...
Q5.Which of the following are considered to be more trustworthy sources of news?
Q6.True or false? Smart people cannot be fooled by fake news.
Assessment exit quiz
6 Questions
Q1.Match the words to their correct definitions.
Q2.True or false? People become influencers for the same reasons.
Q3.What can influencers be motivated by?
Q4.__________ promote related content to people online.
Q5.True or false? Influencers can benefit financially from promotions on their social media.
Q6.People can be misled by content creators as they have built __________ with their audience.
To help you plan your 7 RSHE (PSHE) lesson on: Why do people become influencers?, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 7 RSHE (PSHE) lesson on: Why do people become influencers?, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 3 RSHE (PSHE) lessons from the Media influence: How can I evaluate the truth online? unit, dive into the full secondary RSHE (PSHE) curriculum, or learn more about lesson planning.