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Lesson 4 of 5

Influencers

This lesson will focus on 'influencers', including the definition (paid advertisers) and being aware that the lives depicted by influencers, and reviews of products, may not be fully representative of the truth. This lesson covers some content that may be a sensitive topic for you. We recommend checking with a trusted adult before starting or doing the lesson with a trusted adult nearby.

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Lesson 4 of 5

Influencers

This lesson will focus on 'influencers', including the definition (paid advertisers) and being aware that the lives depicted by influencers, and reviews of products, may not be fully representative of the truth. This lesson covers some content that may be a sensitive topic for you. We recommend checking with a trusted adult before starting or doing the lesson with a trusted adult nearby.

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Lesson details

Key learning points

  1. Definition (paid advertisers)
  2. Being aware that the lives depicted by influencers, and reviews of products, may not be fully representative of the truth

Licence

This content is made available by Oak National Academy Limited and its partners and licensed under Oak’s terms & conditions (Collection 1), except where otherwise stated.

Lesson video

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Prior knowledge starter quiz

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5 Questions

Q1.
What are 'Online' friendships?

Correct answer: 'Virtual' friendships.
Always trustworthy.
Described as 'real' friendships.

Q2.
What does 'oversharing' mean?

Eating too much food and feeling bloated.
Giving away too many of your possessions to charity.
Correct answer: Sharing too much personal information online.

Q3.
What does a person's 'digital footprint' refers to?

A fictional character, sometimes called a yeti.
The processes used in online dating.
Correct answer: The trail of data you create when using the internet.

Q4.
Which of the following can negatively affect your self-esteem?

Correct answer: Being online too often.
Listening to dance music.
Smelling beautiful flowers.

Q5.
Which of the following is a sign of a problematic online friendship?

Someone who inspires you to be better.
Someone who is supportive.
Correct answer: Someone who pressures you and makes you feel uncomfortable.

Assessment exit quiz

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5 Questions

Q1.
Which of the following statements describes an 'Influencer'?

A household pet.
A person who pressures you into doing something you feel uncomfortable doing.
Correct answer: An expert with many online followers who can influence your buying decisions.

Q2.
Paid advertising is ...

Any advertising in newspapers or magazines.
Correct answer: Where companies pay influencers to endorse them and/or ‘rent’ space on websites to advertise their products.
Where people advertise for free online.

Q3.
Which of the following statements describes an 'Influencer'?

A person who is less credible than celebrity endorsers.
A person who is not very knowledgeable about the products they endorse.
Correct answer: A person who is usually being paid to promote a product.

Q4.
Why do companies use influencers to promote their products?

Consumers are less likely to trust them.
Correct answer: They are likely to reach large audiences.
They do not impact upon buying decisions.

Q5.
What does social media NOT influence in our lives?

Correct answer: Our height.
Our mood/feelings.
Our opinions.
Our purchasing decisions.
Our self-esteem.

Lesson appears in

UnitRSHE (PSHE) / Internet safety and harms: Relationships and social media

RSHE (PSHE)

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