Economic viability
Lesson details
Learning outcome
I understand the factors which affect economic viability of a product and can design considering this.
Key learning points
- Knowing the socioeconomic status of the target market ensures that the product is viable.
- Enterprise in design is when designers identify new design opportunities.
- Advertising and marketing a product is used to promote sales.
Keywords
Socioeconomic - a measure of a person's standing based on their income, education, and job type
Enterprise - a business or organisation that works to make money or achieve goals
Crowdfunding - a way of raising money by gathering small contributions from many people
Marketing - how businesses promote and sell their products or services
Advertisng - the act of promoting products or services to attract customers
Common misconception
Socioeconomic status is just about a person's income.
It is a combination of things such as income, education, occupation and even influence.
Teacher tip
Examples of exisiting ads or marketing campaigns would aid in further discussion and would also help to contextualise the learning.
Equipment
Use of the internet for research in the last task.
Licence
Lesson video
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Prior knowledge starter quiz
6 Questions
Q1.What is the purpose of branding?
Q2.Which one of the below is a rule for a successful logo?
Q3.What is a font?
Q4.What is the subconscious?
Q5.Which colour often represents 'danger' in Western cultures?
Q6.Why is colour carefully considered when designing logos?
Assessment exit quiz
4 Questions
Q1.What is an economically viable product?
Q2.What is the measure of a person's status based on their income, education and occupation?
Q3.What is crowdfunding?
Q4.When online advertising is tailored to our interests and likes based on our online activity this is called?
To help you plan your 10 design and technology lesson on: Economic viability, download all teaching resources for free and adapt to suit your pupils' needs...
To help you plan your 10 design and technology lesson on: Economic viability, download all teaching resources for free and adapt to suit your pupils' needs.
The starter quiz will activate and check your pupils' prior knowledge, with versions available both with and without answers in PDF format.
We use learning cycles to break down learning into key concepts or ideas linked to the learning outcome. Each learning cycle features explanations with checks for understanding and practice tasks with feedback. All of this is found in our slide decks, ready for you to download and edit. The practice tasks are also available as printable worksheets and some lessons have additional materials with extra material you might need for teaching the lesson.
The assessment exit quiz will test your pupils' understanding of the key learning points.
Our video is a tool for planning, showing how other teachers might teach the lesson, offering helpful tips, modelled explanations and inspiration for your own delivery in the classroom. Plus, you can set it as homework or revision for pupils and keep their learning on track by sharing an online pupil version of this lesson.
Explore more key stage 4 design and technology lessons from the Investigate and research: High profile event unit, dive into the full secondary design and technology curriculum, or learn more about lesson planning.